Sparebanken Møre is the largest financial house in the west region of Norway. New competitive actors are joining the market, moving quickly - introducing innovative and groundbreaking services. To meet this development, the client had to update their visual profile and product portfolio. Sparebanken Møre is located in one of Norway´s most innovative counties, export and entrepreneurship being key pillars. This became the natural starting point for our strategic platform – positioning the bank as the primus motor for the creative drive in the Northwestern part of Norway.

The client needed a digital identity. They needed a toolbox to better express their strong social engagement in their local community, and their app and online banking systems were especially important outtakes. We wanted to create a visual identity for the people, through all phases of life. Supporting local business initiatives, from new entrepreneurs to well established corner stone companies.

The identity is designed using geometric shapes. The building blocks both illustrate the spirit of cooperation in the local community – and brings all the different concepts within Sparebanken Møres universe together. The colors are inspired by the local north western fauna – together with a bespoke typography, matching the geometric shapes of the identity. TOV and imagery is warm and including.

We made a conscious choice to create an identity that would stand out within the well-established category language of the Norwegian financial sector. By doing this, we wanted to encourage a sense of curiosity, inspiration and engagement. We designed a modular, scalable design system – easily adaptable and applicable across all surfaces, regardless of target group and context.