SpareBank 1 is one of Norway’s largest banks, consisting of 15 independent local banks spread across small towns and large cities nationwide. This gives them the advantage of being small and up-close, yet still being one of the largest and strongest financial brands in the country – when they stand together as one.

SpareBank 1 is one of Norway’s largest banks, consisting of 15 independent local banks spread across small towns and large cities nationwide. This gives them the advantage of being small and up-close, yet still being one of the largest and strongest financial brands in the country – when they stand together as one.

Norway, as any other country, is a country with quite a lot of cultural differences between each part of the country. It’s safe to say that a brand represented from different cultures, has to meet some challenges over time. We worked with them to unite their story after all these years and build a stronger brand together, making room for each local bank to play out their culture and personality.

The result is a brand refresh, to represent a warm, inclusive and solid bank with a strong bond to their local communities. A modernised and consistent expression throughout every touchpoint – from the big cities to the smaller towns and villages.

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