-
- Industry:
- Culture
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- Client:
- Slottsfjell
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- Period:
- 2018
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- Awards:
- Shortlist, D&AD, 2019
- Diploma, Gullblyanten, 2019
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- Category:
- Brand Strategy
- Brand Identity
- Motion Design
- UX/UI Design
- Type Design
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- Related projects:
- Matstreif
- Smaks Sans
Slottsfjell is a multi-genre music festival in Tønsberg, Norway. Featuring a lineup of big names across electronic, rock, pop, and rap genres, the festival has something for everyone. Starting small and local in 2003, Slottsfjell has grown into an international player due to its inclusive, eclectic atmosphere and unique location. The festival site is built around old castle towers and its main stage is a natural amphitheatre, offering scenic views of the city. Welcome to a mountain fairytale.
The Castle Mountain Music Festival
Slottsfjell is a multi-genre music festival in Tønsberg, Norway. Featuring a lineup of big names across electronic, rock, pop, and rap genres, the festival has something for everyone. Starting small and local in 2003, Slottsfjell has grown into an international player due to its inclusive, eclectic atmosphere and unique location. The festival site is built around old castle towers and its main stage is a natural amphitheatre, offering scenic views of the city. Welcome to a mountain fairytale.
- Brand Strategy
- Brand Identity
- Motion Design
- UX/UI Design
- Type Design
![Slottsfjell Logo BW](/uploads/images/05-Work/Slottsfjell/Slottsfjell_Logo_BW.gif)
The logo is designed to embody the tower the whole festival is built around. It shares dna with the type engraved into its front in 1888.
![IMG 8392 copy](/uploads/images/05-Work/Slottsfjell/_free4/40149/IMG_8392-copy.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8392-copy.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8392-copy.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8392-copy.JPG 600w )
![SF14 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF14_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF14_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF14_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF14_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF14_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF14_Fabian_Fjeldvik.jpg 600w )
The eye of the tower. An eyecatching reference to the festival site became Slottsfjell's new logo symbol.
![Slottsfjell Official 2](/uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Official_2.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Official_2.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Official_2.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Official_2.jpg 600w )
![Slottsfjell Official](/uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Official.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Official.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Official.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Official.jpg 600w )
The logo symbol is literally a living thing – giving life to hundreds of bonkers mountain creatures.
![IMG 8349](/uploads/images/05-Work/Slottsfjell/_free4/40146/IMG_8349.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8349.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8349.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8349.JPG 600w )
![IMG 8459](/uploads/images/05-Work/Slottsfjell/_free4/IMG_8459.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8459.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8459.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8459.jpg 600w )
![IMG 8250](/uploads/images/05-Work/Slottsfjell/_free4/40144/IMG_8250.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8250.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8250.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8250.JPG 600w )
![IMG 8262](/uploads/images/05-Work/Slottsfjell/_free4/40145/IMG_8262.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8262.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8262.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8262.JPG 600w )
![IMG 8382](/uploads/images/05-Work/Slottsfjell/_free4/40148/IMG_8382.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8382.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8382.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8382.JPG 600w )
![IMG 8352](/uploads/images/05-Work/Slottsfjell/_free4/40147/IMG_8352.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/IMG_8352.JPG 1400w, /uploads/images/05-Work/Slottsfjell/_free2/IMG_8352.JPG 1000w, /uploads/images/05-Work/Slottsfjell/_free1/IMG_8352.JPG 600w )
![Slottsfjell Accreditation Cards](/uploads/images/05-Work/Slottsfjell/_free6/Slottsfjell_Accreditation_Cards.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/Slottsfjell_Accreditation_Cards.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Accreditation_Cards.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Accreditation_Cards.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Accreditation_Cards.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Accreditation_Cards.jpg 600w )
![Slottsfjell Mini Type Specimen](/uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Mini_Type_Specimen.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Mini_Type_Specimen.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Mini_Type_Specimen.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Mini_Type_Specimen.jpg 600w )
Together with Möbel Type Foundry we tailored their typeface Ripley to meet specific needs we had for Slottsfjell. The typeface continues the concept of stone engraving.
![Slottsfjell Artist Cards](/uploads/images/05-Work/Slottsfjell/_free6/Slottsfjell_Artist_Cards.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/Slottsfjell_Artist_Cards.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Artist_Cards.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Artist_Cards.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Artist_Cards.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Artist_Cards.jpg 600w )
![Slottsfjell Program](/uploads/images/05-Work/Slottsfjell/_free6/Slottsfjell_Program.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/Slottsfjell_Program.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_Program.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_Program.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_Program.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_Program.jpg 600w )
![SF6 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF6_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF6_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF6_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF6_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF6_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF6_Fabian_Fjeldvik.jpg 600w )
Slottsfjell's digital journey extends the universe of this coming wondrous mountain hike experience.
![Slottsfjell App 1](/uploads/images/05-Work/Slottsfjell/_free6/Slottsfjell_App_1.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/Slottsfjell_App_1.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_App_1.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_App_1.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_App_1.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_App_1.jpg 600w )
![Slottsfjell App 2](/uploads/images/05-Work/Slottsfjell/_free4/Slottsfjell_App_2.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Slottsfjell_App_2.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Slottsfjell_App_2.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Slottsfjell_App_2.jpg 600w )
One of your best friends during the festival. The app was developed in collaboration with Greencopper. It includes a wide range of technological treats.
![SF13 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF13_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF13_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF13_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF13_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF13_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF13_Fabian_Fjeldvik.jpg 600w )
We developed a social media design program for Slottsfjell to rapidly being able to update fans, on the go, with recent artist drops and other news. The library also includes a range of stickers for the various platforms.
![4 Slottsfjell Assets](/uploads/images/05-Work/Slottsfjell/4_Slottsfjell_Assets.gif)
![SF9 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free4/SF9_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF9_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF9_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF9_Fabian_Fjeldvik.jpg 600w )
![Slottsfjell Map](/uploads/images/_free4/Slottsfjell_Map.jpg 1800w, /uploads/images/_free3/Slottsfjell_Map.jpg 1400w, /uploads/images/_free2/Slottsfjell_Map.jpg 1000w, /uploads/images/_free1/Slottsfjell_Map.jpg 600w )
"Just as fun and weird as we wanted it to be, and then some." Thomas Aslaksen, Head of Marketing at Slottsfjell.
![SF15 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF15_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF15_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF15_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF15_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF15_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF15_Fabian_Fjeldvik.jpg 600w )
![Kastellnatt Slottsfjell Gif Eye](/uploads/images/05-Work/Slottsfjell/Kastellnatt_Slottsfjell_Gif_Eye.gif)
After dark, head over to Kastellnatt (Castle night). Keep the party going inside a massive factory. All Kastellnatt touchpoints are fluorescent and the identity program follows the same graphic language – with some bespoke details.
![Kastellnatt Slottsfjell Gif](/uploads/images/05-Work/Slottsfjell/Kastellnatt_Slottsfjell_Gif.gif)
![Kastellnatt Slottsfjell Wristbands](/uploads/images/05-Work/Slottsfjell/_free4/Kastellnatt_Slottsfjell_Wristbands.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/Kastellnatt_Slottsfjell_Wristbands.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/Kastellnatt_Slottsfjell_Wristbands.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/Kastellnatt_Slottsfjell_Wristbands.jpg 600w )
![SF18 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF18_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF18_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF18_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF18_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF18_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF18_Fabian_Fjeldvik.jpg 600w )
One of the headliners, Sondre Justad, coming correct with a stage dive of the century.
![SF19 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free4/SF19_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF19_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF19_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF19_Fabian_Fjeldvik.jpg 600w )
![SF20 Fabian Fjeldvik](/uploads/images/05-Work/Slottsfjell/_free6/SF20_Fabian_Fjeldvik.jpg 2600w, /uploads/images/05-Work/Slottsfjell/_free5/SF20_Fabian_Fjeldvik.jpg 2200w, /uploads/images/05-Work/Slottsfjell/_free4/SF20_Fabian_Fjeldvik.jpg 1800w, /uploads/images/05-Work/Slottsfjell/_free3/SF20_Fabian_Fjeldvik.jpg 1400w, /uploads/images/05-Work/Slottsfjell/_free2/SF20_Fabian_Fjeldvik.jpg 1000w, /uploads/images/05-Work/Slottsfjell/_free1/SF20_Fabian_Fjeldvik.jpg 600w )
Photography by Fabian Fjeldvik.