Advanced technology andhigh-quality products are showcased through a clear and functional designsystem. Both the name and logo symbol build on how white balance is measured –with the term kelvin and the degree symbol (°). Thus, the brand is used as a unitof measurement for precision and quality. The logo and symbol are designed foranimation and movement, conceptually showing how the studio lights and colorsettings affect both the surroundings and subjects.

 The color palette isdistinct, clear, and warm, yet also restrained and understated. The sameapplies to the typography, which is both timeless and technical in itsexpression. This has been important to create a clear premium expression in acategory characterized by extensive use of colors and loud expressions, whilealso ensuring that the brand does not overshadow the creativity that the studiolights enable. This is particularly relevant for the products themselves andthe website, where it has been crucial to show real and honest situationsthrough the use of images.