Through a fusion of technology, expertise and knowledge, Fremtind saw the light of day January 1st, 2019. A new insurance company that came out of a merger between by Sparebank 1 and DNB, two of Norways largest financial service groups. Their aim is to become the most preferable of all competitors, and to position Fremtind as the life insurance company for the future, focusing on digital innovation – rooted in customer insights and needs. Our concept builds on the associations within the name. “Frem” means forward, “Tind” means pinnacle. As the name implies, we need to climb high to gain perspective – to look forward and help customers make good, informed decisions. Working in a business segment commonly perceived as sleazy and complex, the importance of their friendly, safe helper – mindset was crucial. The typographic system ensures a clear and transparent design on all surfaces, making the identity simple to work with and clearly understandable for all audiences. The entire identity system is based on the principle of clarity. To top it off, the image gallery adds warmth, love and safeness – supporting Fremtinds need to be present in the most intimate times in their customers life’s.