Shaping the future of insurance
SDG
Fremtind
    • Industry:
    • Banking & Finance
    • Client:
    • Fremtind
    • Awards:
    • Shortlist, D&AD, 2020
    • Merit Award, ADC, 2020
    • Diploma, Visuelt, 2020
    • 2x Shortlist, European Design Awards, 2020
    • Category:
    • Brand Strategy
    • Brand Positioning
    • Brand Experience
    • Brand Identity
    • Sound Design
    • Motion Design
    • UX/UI Design
    • Type Design

Through a fusion of technology, expertise and knowledge, Fremtind saw the light of day January 1st, 2019. A new insurance company that came out of a merger between by Sparebank 1 and DNB, two of Norways largest financial service groups. Their aim is to become the most preferable of all competitors, and to position Fremtind as the life insurance company for the future, focusing on digital innovation – rooted in customer insights and needs. Our concept builds on the associations within the name. “Frem” means forward, “Tind” means pinnacle. As the name implies, we need to climb high to gain perspective – to look forward and help customers make good, informed decisions. Working in a business segment commonly perceived as sleazy and complex, the importance of their friendly, safe helper – mindset was crucial. The typographic system ensures a clear and transparent design on all surfaces, making the identity simple to work with and clearly understandable for all audiences. The entire identity system is based on the principle of clarity. To top it off, the image gallery adds warmth, love and safeness – supporting Fremtinds need to be present in the most intimate times in their customers life’s.

Fremtind

Shaping the future of insurance

Through a fusion of technology, expertise and knowledge, Fremtind saw the light of day January 1st, 2019. A new insurance company that came out of a merger between by Sparebank 1 and DNB, two of Norways largest financial service groups.

Deliveries
  • Brand Strategy
  • Brand Positioning
  • Brand Experience
  • Brand Identity
  • Sound Design
  • Motion Design
  • UX/UI Design
  • View all
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The dynamic logo system is the bedrock of Fremtind’s new visual identity

Fremtind Grotesk

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Neutrality and flexibility are key concepts for Fremtind Grotesk. This makes the identity flexible enough to work with both DNB and Sparebank1. The font comes in a series of complementary faces: the Display style is for big use; the Text styles are for any and all running text; finally, the Mono style is for tables.

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Fremtind's colors are inspried by the pristine Norwegian mountains. The primary colors are supported by a high contrast color scheme for accessibility

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The identity includes over 100 photographs that expresses the love, warmth and honesty Fremtind represents. Shot by Marthe Thu with assistance from Jan Khür and Scandinavian Design Group.

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The identity is complemented with sonic branding. By using F major as a starting point, we developed a series of notification sounds and lounge music with varied pace and texture. The sonic branding practices the concept of elevation – making the listener uplifted, calm and positive

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A library consisting of over 60 icons builds on the Fremtind symbol. Used in wayfinding and user interfaces

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Fremtind's illustrations are built upon a generative system, using the additional element as a driver to create any composition imaginable

The additional element furthermore represents a protective guardian to conclude Fremtind's identity program

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"We wanted a digital identity that can easily adapt in line with technological advances. We also wanted something that stands out as different in our industry. We got just that, and much more. Employees also showed a huge amount of engagement for their new brand." Jarle Moe, Marketing Director at Fremtind