European Design Awards —
Amerikalinjen wins Silver!
Published at: 11.06.2019
Fresh back in Oslo after a fun filled weekend in Warsaw where we participated in the European Design Awards. There was a lot of excitement, but nothing quite compared with getting to see Amerikalinjen being awarded with a silver medal. The prize was received for designing a motion based logo with the digital in mind (Category: Motion Logo). We have been extremely privileged to get to work alongside the amazing team at Amerikalinjen, and are excited for the voyage ahead.
There were many exciting parts about this project, but one thing we really enjoyed was creating the logo, which works as a compass - visually reinforcing Amerikalinjen's archetype as an explorer. On the teaser site, the logo functions as a literal 'wayfinder', using gyroscope technology to point you to the hotel itself. If you want to see it in action, check out the teaser site here.
When it comes to this project, there's so much to tell. To start discovering more, or to learn more about the European Design Awards, check out our links below!