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Public broadcaster NRK wanted to bring all its services for children aged two to 12 into a single broadcasting universe.
We rose to the challenge by designing a symbol that is safe and accessible for small children and that also has a trendy appeal for the older age groups, where it is suitable for interactive uses. The symbol is based on a circle, which appears in NRK’s own logo. The profile was developed to be suitable for use on all equipment and media used by NRK Super – everything from cars and promotional toys to radio, television and the Internet.
